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Stream Companies' Automotive Division Launches Customer Data Platform
Stream Companies' Automotive Division is launching a ground-breaking Customer Data Platform (CDP) enhancing their Integrated Marketing & Advertising solutions through several pioneering partne... By PR Newswire

MALVERN, Pa., Oct. 11, 2018 /PRNewswire-PRWeb/ -- Stream Companies' Automotive Division is launching a ground-breaking Customer Data Platform (CDP) enhancing their Integrated Marketing & Advertising solutions through several pioneering partnerships, capital investment, and strategic relationships.

Stream Companies has entered into a partnership with Oracle to create an Automotive Data Management Platform (DMP). With a focus on automotive retail dealers, this unique partnership allows Tier 1 and 2 the capability to connect audiences, and integrate from Tier 1 down to Tier 3 when executing campaigns.

The partnership is a significant addition to Stream Companies' FullThrottle Connectivate Customer Data Platform. This people-based platform aggregates first-party data from the Dealership Website, CRM, and DMS, and layers in third-party programmatic data to continuously deliver real-time, people-based audiences.



"For the first time, dealers will get insights into true ROI tied backed to people at a household level, not broad audiences," David Regn, co-founder of Stream Companies said. "This is a huge step in answering the ultimate question for advertisers and marketers—what is the perfect marketing mix for this particular dealership?"

Stream Companies' goals are to help dealers and their marketing partners identify what marketing mix produces the best return on advertising spend.

"We've been partnered with Stream through the Elite Automotive Data partner program and fully backed their unique mission, and huge investment, to tie ROI back to people and avoid reporting on the abstract," said Tim Daher, Senior Client Partner at Oracle. "This is the first time someone has been able to accomplish this at the tier 3 level. It's a great opportunity and an exciting time for us as partners."

In addition to Connectivate, Stream Companies' FullThrottle Marketing Cloud includes equity mining solutions, conquest campaigns and anonymous website identification, along with the conquest to bring all first-party data and opportunities into one Customer Data Platform. This aligns with Stream Companies' vision for dealers to conquest in-market shoppers, increase retention and loyalty of current customers, and reactivate legacy customers.

 

SOURCE Stream Companies

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